The emergence of a connected trip
How digitalization is transforming the travel industry
Travel has become increasingly digitalized with many customers wanting smooth and personalised experiences. This has caused the travel industry to evolve, now utilising everything from AI planning tools to airline websites and online travel agencies (OTAs), all of which can come with opportunities for friction. This friction has led to many airlines and OTAs implementing connected payments to provide travellers with a connected trip.
What are connected trips?
Connected trips enable customers to plan, book, and pay for travel across all channels seamlessly, without friction.
Connected trips enable customers to:
Plan using an AI tool to schedule their trip.
Book using a co-branded loyalty card to earn points.
Pay using their saved card details during checkout for quick and easy future purchases.
Travel using contactless on their mobile phone to pay vendors.
As for providers, they can use single platform solutions for secure payment processing and automated fraud protection. What’s more, online travel agencies can conveniently pay airlines and hotels with virtual cards.
How connected payments enable connected trips
To provide customers with a smooth and personalised shopping experience across various channels, connected payments incorporate payment mechanisms into the purchasing process for travelling customers. This user experience and personalisation can help improve loyalty and ‘customer stickiness’ throughout the trip.
Visa solutions can help
Visa’s Click to Pay can provide seamless payments for customers, enabling quick and easy card transactions from their devices. For merchants, CyberSource offers a comprehensive view of customer data, Decision Manager can provide smooth and reliable payments, and the Token Management System can store sensitive customer information.
Want to learn more about how Visa can help?
Contact Visa B2BTravelInfo@visa.com
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